Aero & Marine Tax Professionals Obtains Sales Tax Exemption for Rainbow Sandals

Rainbow Sandals of San Clemente, CA Get Sales & Use Tax Exemption for Purchase of Airplane

SACRAMENTO, CA: Aero & Marine Tax Professionals (http://www.aeromarinetaxpros.com) has obtained a sales and use tax exemption from the California Board of Equalization for their client, Rainbow Sandals, of San Clemente, CA in regards to their purchase of an aircraft for the business. Aero & Marine Tax Professionals are the pre-eminent experts in helping purchasers of aircraft and vessels to avoid paying sales and use tax in California and Arizona.

Jay R. Longley, CEO of Rainbow Sandals, stated “The people at Aero & Marine Tax Professionals are really good and walk you through the steps. When I had problems they helped and baby-sat us through it. We saved about $23,000.00 (California state sales tax) by using the services of Aero & Marine. It was a good experience.”

Rainbow Sandals, founded in 1974, markets their sandal products to 5,000 domestic and worldwide retailers, including the countries of Spain, France, New Zealand, Tahiti and Guam. CEO Longley uses his Lancair aircraft to scout new retail locations in California, Nevada, Arizona and Utah. In addition to his high performance Lancair, Longley recently purchased another aircraft and has again retained the services of Aero & Marine Tax Professionals to guide him through the labyrinth of the California State Board of Equalization sales tax requirements.

Thomas Alston, President of Aero & Marine Tax Professionals, stated “Despite the current financial crisis, the opportunities in the personal and business aircraft sector for tax savings is expanding. We have the knowledge, experience and expertise to help purchasers of aircraft in California and Arizona to legally avoid paying aircraft sales tax. But the purchaser has to follow our instructions to the letter and we have to be involved at the beginning of the process.”

Aero & Marine Tax Professionals shows purchasers how to avoid California aircraft tax and to make certain the full value of their next aircraft, vehicle or vessel goes into their pocket--not the Government's. They have successfully filed hundreds of tax returns with the California State Board of Equalization. Mr. Alston has also published many articles on sales and use tax.

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High Quality Links to Your Web Site

by John Eberhard

Google has stated that its main criteria for how high your site will rank in their search engine, is the number of links to your site from other websites. So that means one important activity for any website owner is link building; building up the number of links coming to your site from other sites.

But not all links are equal. You can look at the Google Page Rank for a given site and decide if it is worth more or less. But I choose to do it a different way that is more geared to results. I look at the links that I have for my web site, for a client web site, or for a competitor’s site, and see which ones are ranking highly on Google. By looking at that, you know what to concentrate your attention on.

Here’s how to do it. Go to Google and type in your URL like this:
“yourwebsiteaddress.com” –site:yourwebsiteaddress.com

That’s your URL in quotes, a space, a dash, the word “site,” a colon, and the URL again. This will give you an accurate count of your links on Google. If your links are below 1,000, it’s time to get going with link building. Ideally your site should have 3,000 – 5,000 links or more.

So you now look at the results for the top five pages of links, and see what types of sites are coming up there. In my link building activities for clients and for my own web site I have found these types of links to be the most valuable, i.e. because they tend to rank near the top of the Google results:

1. A Facebook corporate or fan page: Although the popularity of these is exploding and I question how many Facebook users are going to them because they’re getting deluged with “become a fan” requests, there is no question that FB corporate or fan pages rank very highly on Google. Mine is the #1 result for my site on Google right now.

1. Online PR sites: Press release sites like www.theopenpress.com or www.pr.com rank very well on search engines, making it an important part of your link building strategy to put up optimized press releases on these sites on a regular basis.

1. Social Media Business Directories: Sites like www.hotfrog.com, www.aboutus.org, and other business directories rank highly on search engines. So putting up a listing for your company on these sites is a good idea, and most are free. We submit to over 20 of these sites.

1. Blogs: Blog sites are given greater importance in search engines than regular web sites. So putting up a blog that has links in its sidebars to your main site is a good idea. I’ve recently also been putting up blogs on all the free blogging sites such as Wordpress.com and Blogger.com and linking them all up to Posterous.com so I can post my article at Posterous.com and it goes out to all the blogs automatically at one time. And I find that all of these blogs rank well on the search engines.

1. YouTube: Put up a video on YouTube and include your URL in the descriptive paragraph, and that video will rank highly as a link to your site.

1. Article Directories: I submit articles to article directories mainly for raising the quantity of links, which it does quickly if you submit to 100 or more per month. And some of these directories, such as www.goarticles.com or www.articlecity.com, routinely rank very highly on search engines.

Link building is vital. And the above are the link building actions that will show up high in the search engine rankings.

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RealWebMarketing.net Designs New Web Site for Beeler Healthy Gardens

New Web Site Will Highlight Company’s High-Quality Landscape Design Services

LOS ANGELES: RealWebMarketing.net (http://www.realwebmarketing.net), a web design and website marketing company, has completed designing a new web site for Beeler Healthy Gardens (http://www.beelerhealthygardens.com), a garden design and consulting company servicing residential and commercial clients in Ventura County, California.

Diane Beeler, principal of Beeler Healthy Gardens, stated “I am very pleased with the creation of my web site by RealWebMarketing.net. Thanks to the talent of the RealWebMarketing.net staff, my web site is increasing my business.  My focus is creating sustainable garden eco-systems that are organic, beautiful and low maintenance--sustainable gardens growing in harmony with nature. Regardless of style or theme, sustainable gardening practices (combining science-based best practices of organic gardening and integrated pest management with strong horticultural knowledge) result in a thriving garden that conserves resources, requires minimal maintenance and does not harm people, pets or the environment. Whether a client wants advice or services, their garden will benefit from science-based gardening practices that include the principles of integrated pest management (IPM), organic and sustainable gardening." 

Background:  Diane Beeler is a member of the Association of Professional Landscape Designers, lectures throughout Ventura County on a variety of gardening topics, is a published garden writer and a member of the Board of Directors of the Ventura Botanical Gardens.  Diane has over 25 years’ horticultural experience, including residential and commercial design and maintenance. 

John Eberhard has been involved in marketing for 21 years. RealWebMarketing.net was founded in 1999 in the Los Angeles area, and has clients all over the U.S. Services offered include pay-per-click advertising campaign management, web design and blog design, search engine optimization, link building, article syndication, and optimized press releases.  

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RealWebMarketing.net Launches Website Marketing Campaign for Julian Construction

Campaign to Include Pay Per Click, Blogs, Article Directories, Optimized Press Releases & Social Media

LOS ANGELES: RealWebMarketing.net (http://www.RealWebMarketing.net), a web design and website marketing company located in Los Angeles, has launched a website marketing campaign for Julian Construction (http://www.JulianConstruction.com), a construction company in Los Angeles that specializes in home foundation repair, replacement and construction.

The campaign for Julian Construction will include pay per click advertising, blogs, article marketing with article directories, online PR with optimized press releases, and social media marketing utilizing Facebook, Twitter and other social media sites.

John Eberhard, President of RealWebMarketing.net stated, “Julian Construction partner Shawn Kyles wanted professional help with Google AdWords, and to build up the organic traffic to his web site. So we have developed a campaign in order to build up links to his site, utilizing blogs, article marketing, online PR and social media. I believe that in this economic environment, it is more important than ever to keep promoting and not cut back or cut off your promotional efforts.”

Shawn Kyles of Julian Construction stated “We believe that promotion is vital. In the home improvement industry, if you don’t promote, you don’t get leads and you don’t get business. We believe that by promoting heavily on the Internet, that we will be poised to take advantage of the current economic situation while our competitors are cutting back. And we’re pleased with the way the campaign is going so far.”

Julian Construction was founded in 2001 with the goal of making safer homes, apartments and commercial properties throughout Southern California. Shawn Kyles has inspected over 15,000 structures, working with both engineering firms and local departments of building and safety, and is an expert in foundation repair and house bolting. Julian Construction owns its own company and is built on a “no middlemen” model - no salesmen, no subcontractors. When you work with Julian Construction you get the principals of the company and workers of Julian Construction under your home.  The result is the highest quality work at affordable prices.

John Eberhard has been involved in marketing for a wide variety of businesses for 21 years. RealWebMarketing.net was founded in 1999 in the Los Angeles area, and has clients all over the U.S, in a wide variety of fields such as direct mail, health care, consulting, construction, personnel recruitment, court reporting, drug rehabilitation, publishing, software, jewelry manufacturing and online sales, residential and commercial real estate, dance instruction, tax consulting, plumbing, dentistry, pool remodeling, and many others. The services offered by RealWebMarketing.net include web design, blog design, pay-per-click advertising campaign management, search engine optimization, link building, article syndication, optimized press releases, RSS feeds, and video production.

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How a Blog Creates Traffic to Your Site

by John Eberhard

Every web site owner would like to increase the amount of traffic to his or her site. I have been pushing the idea for a year or so that creating a blog, and then posting content to it on a regular basis, drives traffic to your web site. But I find that even people for whom I have created and set up blogs don’t get how or why this happens. So I am devoting this entire article to explaining how this works.

First of all, a blog is a special type of web site that makes it easy for you to add new content on a regular basis. New content gets added at the top, and you scroll down to see the older content. It also allows visitors to leave comments, and older content gets automatically archived.

Wordpress is one of the most common blogging systems, allowing you to put up a blog within your web site, as a subfolder (http://www.yourwebsite.com/blog). Typepad is another common blogging system, allowing you to either having it set up under Typepad’s URL (http://yourblogname.typepad.com) or you can set up a separate web address for the blog (http://www.yourblogname.com). Typepad charges a monthly fee.

There are also several free blogging sites, where you can set up a blog, such as Blogger.com and Tumblr.com, and then your blog URL is something like http://yourblogname.blogspot.com or http://yourblogname.tumblr.com. But these sites are much more limited in the features and design templates you can use. In other words, it’s much harder to customize the blog to your needs than with Wordpress or Typepad.

Blog design: When setting up a blog it is wise to design it with one or two sidebars, then add your contact information, and several links to features on your main web site. For example you could link to your home page, your “about us” page, your services page, and so on. If you sell any items such as books you can put an ad for the book in one of the sidebars. You want to set up the blog in such a way that as many people as possible who come to the blog also go over to your web site.

OK, now your blog is set up, with contact info and links to your main web site and all that. Now what?

Now, you put new content up on your blog regularly. By regularly, ideally I mean once a week or more often. Content can be anything from a long article (700-1,000 words), to a press release, to a shorter post or comment about something related to the topic of your blog (100-200 words). You can also post a link to some other content on some other web site or blog that you found that you want to tell your readers about. You can also post a video right in your blog, by taking the code that appears to the right of a video on YouTube.

OK, now there’s new content on the blog. So how is that going to drive traffic? Just putting up new content is going to drive people to the blog, right?

Well normally that would be true, but in the case of blogs that are about 20 search engines that are geared just to blogs. If you notify them, with what is called a “ping,” those search engines will all stop by your blog immediately and include your new article, shorter post, or whatever you put up there, in their search engine listings. There is a site called www.pingomatic.com that allows you to easily send a ping to 22 of these search engines.

This means that if your article was about how to lower your golf score, and someone went to one of these blog search engines and typed in “how to lower your golf score,” and your article contained that phrase, your listing would come up, allowing that person to click through and come to your blog.

So you can see that it is important to include high traffic keywords in your blog posts, and it is important to do some research and find out what the high traffic keywords are for your topic or industry.

So this is all nice theory, but does it really work?

Well I have two blogs for my marketing business, one for articles and a separate one for press releases. I post something to one of the two blogs a minimum of once a week or more. And I always send a ping to all of the blog search engines after every single post.

I checked my Google Analytics statistics for the entire year of 2009 up to today, and my two blogs have generated more traffic to my main web site, than any other source. In fact, if you add them up, it is three times the traffic that I got from Google.

So yes it does work, it is very powerful, and you can do it. But if you do set up a blog, remember, you have to post to it once a week, to get regular benefit and build up momentum. Good luck.

 

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Is Your Business Right for Pay Per Click Advertising?

by John Eberhard

It’s tempting to think that any business would be right for doing pay per click advertising (PPC) on Google AdWords, Yahoo Search Marketing, MSN Ad Center or Facebook. It would be nice if it were so. But this is not the case. Some businesses get great results with PPC, but some do poorly. Here is a summary of a couple of factors that determine which types of businesses will do well.

a. High Ticket Items: Generally, high ticket items do much better with PPC campaigns than low ticket items. By low ticket items I mean anything below let’s say $200. The reason for this is that there is a fair amount of competition from other advertisers on Google AdWords and the other providers these days. Since the amount you pay for each person who clicks on your ad is driven by bids, more competition means higher cost per click.

Let’s say for instance that you have to pay $1.00 for every person who clicks on your ad. And let’s say you are selling an item on your website for $100. Not every person who clicks on your ad and comes to your website is going to buy the product. The percentage of people who come to your site who end up buying the product is called the conversion ratio. A typical conversion ratio for selling products directly on a website these days is anywhere from 0.5% to 3%. A 0.5% conversion ratio means that for every 200 people who come to your site, one will buy.

So if you were paying $1.00 for each person who clicked on your ad, then your cost for getting 200 people to the site via PPC would be $200. So now you get one sale out of those 200 people. Now let’s say your profit margin for that $100 product you’re selling is $50. You just spent $200 (which is in this case your cost per sale) but only made $50. So under this scenario you would lose money on every sale. Not a good business model.

The cost per click that you will end up paying varies quite a bit for various products, but $1.00 is not unusual (sometimes it’s less). So if you are selling CDs, books, or other low ticket items online, then PPC is definitely not the right route for you. There are other avenues such as blogging that will be much more cost effective.

But now let’s take a situation where you are selling a consulting service and the average sale is $3,000. Or let’s say you are a home improvement company and your average project is valued at $5,000. You can use a PPC campaign to generate leads, getting people to fill out a form for more information or to get some free item (like a free report) you are giving away that relates to your product or service.

In that case you can afford to do pay per click, because your sale amount and profit margin are higher. In a lead generation campaign the important factors at the end of the day are: how many leads you’re getting, and what is your cost per lead? Typically, depending on the industry and how many competitors there are in the geographical area in which you’re advertising, you can figure that your cost per lead will be anywhere from $10 up to $150. The most common is between $50 and $100. I know that’s broad, but it really does vary widely and depend on your industry and competition.

Budget: One aspect of all the pay per click programs is that you can set a daily budget, and thus a monthly budget to control how much money you spend. This may seem strange, but I have observed that campaigns with a budget of less than $500 per month are almost uniformly unsuccessful. Campaigns with budgets of over $1,000, when all other factors are done correctly, are nearly uniformly successful. This may have something to do with a low budget not being high enough to get enough momentum going. But whatever the reason, I have observed this on many occasions. For this reason I usually will no longer take on managing a PPC campaign with a monthly budget below $1,000.

If your company and your products or services are a good fit, pay per click advertising can be a great source for leads and sales.

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Why You Need to Do Link Building

by John Eberhard

Link building is the process of creating links on other web sites that link to yours. These are known as “inbound links.”

Google states that the number of inbound links to your site is the most important criteria in their deciding how high your web site will rank on Google for any given keyword. The higher your ranking on Google, Yahoo, Bing and other search engines for the keywords related to your business, the more traffic you will get coming to your site from the search engines.

Being on the coveted page one on Google for a high traffic keyword is the sure route to lots of traffic for your web site. But unless you do pay per click advertising with Google AdWords, getting onto page one for a high traffic keyword is not an easy or immediate task.

The first thing you need to do before you start doing link building, is to do some keyword research. You need to find keywords that have some decent amount of traffic (i.e. a decent number of people typing in that keyword) but not a ton of competing sites. That is the gold you are mining for. Because a keyword that gets low traffic isn’t worth your time, and one that has a large number of competing sites – well you’re just not going to be able to rank well for it, no matter what you do.

Your Link Building Program

Once you have selected a group of keywords that you want to rank well for, now the task is to do search engine optimization on your site. Once that is done, it is equally if not more important to do link building. Your link building program should consist of the following actions:

a. Blogs: Put up a blog for your company, with lots of links to your main web site in the sidebars. Then post something to it once a week or more, making sure you use the keywords in the post that you are trying to rank well for. Make those keywords link to an appropriate page on your web site.

b. Free Blogs: I have started a technique recently of putting up blogs on free blog sites like Wordpress.com, Blogger.com and so on. Then I hook these up to another site where I can post my article once and it automatically goes out to all the free blogs that I set up. I include my keywords in the article, linking to my main site. This post goes out to 6 blogs of mine, and if I put three links to my site in the article, that means I just created 18 new links.

c. Press Releases: Write a press release once a week and put it on your blog (or all your free blogs per #2 above), then submit it to several online PR sites. These create high quality links to your web site.

d. Put up a Facebook fan page, which always ranks highly in search engines as a link to your site. Just a note of caution, which is that everybody and their mother is putting these up today and emailing everyone on their friend list to become a fan. But they still count as an excellent link to your site.

e. Article Marketing: Post your article on article directories like www.goarticles.com. This is not as popular as it was 2-3 years ago, but I still do it for my own site and several of my clients, and find it still works just as well as it did 2-3 years ago. Each article posting contains a “bio box” which has your name, a brief bio, your company name, and 1-3 links to your web site or sites. Using this technique I can get a site with 100 or fewer links up to several thousand in 2-3 months.

Link building experts used to do what was called “reciprocal linking.” This is where you offer to some other web site owner to put up a link to his web site on yours, and he would then put up a link to you. Google changed their policy and has significantly downgraded the value of these types of links a year and a half ago, so they are no longer effective.

Summary

If you have never done any link building actions, your site likely has a couple hundred links or less to it. What you really need in terms of links depends on how many links the sites of your competitors have. But most sites need at least 5,000 or more links to start ranking for their keywords. Link building is a process you have to work on over a period of time, and you have to have patience. I find that it is good to have a list of keywords you are trying to rank for, and then each month check your rankings for all those keywords on Google, Yahoo and Bing. Then count up how many #1 keywords, top ten, top hundred, and top 500 you have. I use a software program called Market Samurai to do this. By doing that and tracking it each month you can see what progress you’re making.

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Why You Need to Do Link Building

by John Eberhard

Link building is the process of creating links on other web sites that link to yours. These are known as “inbound links.”

Google states that the number of inbound links to your site is the most important criteria in their deciding how high your web site will rank on Google for any given keyword. The higher your ranking on Google, Yahoo, Bing and other search engines for the keywords related to your business, the more traffic you will get coming to your site from the search engines.

Being on the coveted page one on Google for a high traffic keyword is the sure route to lots of traffic for your web site. But unless you do pay per click advertising with Google AdWords, getting onto page one for a high traffic keyword is not an easy or immediate task.

The first thing you need to do before you start doing link building, is to do some keyword research. You need to find keywords that have some decent amount of traffic (i.e. a decent number of people typing in that keyword) but not a ton of competing sites. That is the gold you are mining for. Because a keyword that gets low traffic isn’t worth your time, and one that has a large number of competing sites – well you’re just not going to be able to rank well for it, no matter what you do.

Your Link Building Program

Once you have selected a group of keywords that you want to rank well for, now the task is to do search engine optimization on your site. Once that is done, it is equally if not more important to do link building. Your link building program should consist of the following actions:

a. Blogs: Put up a blog for your company, with lots of links to your main web site in the sidebars. Then post something to it once a week or more, making sure you use the keywords in the post that you are trying to rank well for. Make those keywords link to an appropriate page on your web site.

b. Free Blogs: I have started a technique recently of putting up blogs on free blog sites like Wordpress.com, Blogger.com and so on. Then I hook these up to another site where I can post my article once and it automatically goes out to all the free blogs that I set up. I include my keywords in the article, linking to my main site. This post goes out to 6 blogs of mine, and if I put three links to my site in the article, that means I just created 18 new links.

c. Press Releases: Write a press release once a week and put it on your blog (or all your free blogs per #2 above), then submit it to several online PR sites. These create high quality links to your web site.

d. Put up a Facebook fan page, which always ranks highly in search engines as a link to your site. Just a note of caution, which is that everybody and their mother is putting these up today and emailing everyone on their friend list to become a fan. But they still count as an excellent link to your site.

e. Article Marketing: Post your article on article directories like www.goarticles.com. This is not as popular as it was 2-3 years ago, but I still do it for my own site and several of my clients, and find it still works just as well as it did 2-3 years ago. Each article posting contains a “bio box” which has your name, a brief bio, your company name, and 1-3 links to your web site or sites. Using this technique I can get a site with 100 or fewer links up to several thousand in 2-3 months.

Link building experts used to do what was called “reciprocal linking.” This is where you offer to some other web site owner to put up a link to his web site on yours, and he would then put up a link to you. Google changed their policy and has significantly downgraded the value of these types of links a year and a half ago, so they are no longer effective.

Summary

If you have never done any link building actions, your site likely has a couple hundred links or less to it. What you really need in terms of links depends on how many links the sites of your competitors have. But most sites need at least 5,000 or more links to start ranking for their keywords. Link building is a process you have to work on over a period of time, and you have to have patience. I find that it is good to have a list of keywords you are trying to rank for, and then each month check your rankings for all those keywords on Google, Yahoo and Bing. Then count up how many #1 keywords, top ten, top hundred, and top 500 you have. I use a software program called Market Samurai to do this. By doing that and tracking it each month you can see what progress you’re making.

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Julian Construction Offers Earthquake Retrofitting to LA Homeowners

Urges Homeowners to Utilize Earthquake Retrofitting to Protect Homes from Earthquake Damage

Julian Construction (www.julianconstruction.com) is offering earthquake retrofitting services to homeowners in the greater Los Angeles area. An earthquake retrofit is the process of firmly attaching a house to its concrete foundation using foundation plates and anchor bolts. Because California is "earthquake country," the up-and-down and side-to-side motion of an earthquake can shake an unbolted house off its foundation, making for a very costly repair job.

In Southern California, small earthquakes are common. But we also know that the next “big one” could happen at any time, and probably when we least expect it, leaving widespread destruction in its wake. The last big Southern California quake was the Northridge Earthquake in January, 1994, which measured 6.7 on the Richter scale, and which caused 72 deaths, 9,000 injuries and $20 billion in damage. Whole apartment buildings and parking structures collapsed.

Julian Construction founder Julian De La Torre lists out indicators that an earthquake retrofit is probably necessary for your home: “Homes built before the mid 1980's often lack features that could help to make them earthquake damage resistant. Homes built before World War II may not even be bolted to the foundation at all, or the bolts may be too small and few. A major earthquake could slide such a house right off its foundation. An unreinforced garage with living space above is another possibly dangerous problem. That big garage door opening needs to be reinforced either by a steel frame or by strengthening the walls on either side or it can collapse in an earthquake like a house of cards, along with the living space on top. An unreinforced stone or masonry building definitely needs to be looked at, and is highly susceptible to earthquake damage.”

Julian also listed out some other conditions that could cause problems in an earthquake:

• Two or more stories
• Any support posts, instead of walls
• No foundation, or a block or brick foundation
• An unusual shape
• A location on a steep hill
• Living area over a garage
• A porch that is recessed under a second story
• A neighboring structure touching or almost touching.

Julian Construction offers free home foundation inspections for those who need or want their years of expertise. “Getting your home foundation inspected is the best thing you can do to ensure your home will be as ready as possible for the next earthquake. We also provide 0% financing for those who need to finance their any needed repair or retrofit.” Julian noted.

Julian De La Torre has been doing earthquake retrofitting since the early 1990s and has personally worked on over 6,600 homes in Southern California. With this unmatched experience in the substructure areas of a home, Julian formed Julian Construction in 2001 with the goal of making safer homes, apartments and commercial properties throughout Southern California. His partner Shawn Kyles has inspected over 15,000 structures, working with both engineering firms and local departments of building and safety, and is an expert in foundation repair and house bolting. Julian Construction owns its own company and is built on a “no middlemen” model - no salesmen, no subcontractors. When you work with Julian Construction you get the principals of the company and workers of Julian Construction under your home.  The result is the highest quality work at affordable prices. They can be contacted by phone at 323 733-3377, by fax at 323 733-4477 or via their website, www.julianconstruction.com.

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