More Client Case Histories

By John Eberhard

In writing monthly reports for several clients recently I was able to see the results of our marketing their web sites over a period of time.

Client A
Tree Nursery, Northwest US
Designed a new web site for the company in February, 2011, did search engine optimization on the new site, then set up a Google AdWords account for them, and began a medium heavy link building program. The purpose of the link building program was to get them to rank highly on search engines for their targeted keywords, thus increasing their site traffic.

Current Keyword Ranking:
Keywords with #1 position: 4
Top ten ranking keywords: 24
Top 20 ranking keywords: 53
Top 100 ranking keywords: 121
Top 500 ranking keywords: 164

Current links to site: 15,700

Here’s a comparison of their site traffic this year compared to last year.

Month	2011 Visits	2012 Visits
April	4761	8175
May	3483	8071
June	1966	5786
July	3729	5297
August	3859	5,559
TOTALS	17,798	32,888

 

Client B
Editor for Authors, Texas
This client came to me in August 2010 and wanted search engine optimization done on her web site. We did the SEO and then began a medium program of link building. In the summer of 2011 we added social media marketing.

Current Keyword Ranking:
Keywords with #1 position: 12
Top ten ranking keywords: 19
Top 20 ranking keywords: 26
Top 100 ranking keywords: 35
Top 500 ranking keywords: 42

Current links to site: 14,100

Twitter followers: 5,198

Here’s a comparison of this client’s traffic from 2011 to 2012. Note that in May 2012 we had problems with Google Analytics and did not get an accurate count. Note most months in 2012 are double or more of the traffic from 2011.

Months 2011	Visits	Page Views	Months 2012	Visits	Page Views
Jan  11	316	901	Jan 12	650	1,249
Feb  11	239	759	Feb 12	551	1,288
Mar  11	248	562	Mar 12	703	1,474
Apr  11	189	524	Apr 12	679	1,322
May 11	283	757	May 12	314	838
Jun 11	294	655	June 12	556	1,098
Jul 11	246	617	July 12	684	1,476
Aug 11	298	806	Aug 12	715	1,591
TOTALS	2,113	5,581	TOTALS	4,852	10,336

 

Client C
Home Improvement Company, Southern California
This company came to us in August 2009. They wanted search engine optimization for their site, and we started managing their Google Adwords campaigns, and started a heavy link building program which we have continued for three years. We also started a blog for them separate from their main site.

Current Keyword Ranking:
Keywords with #1 position: 7
Top ten ranking keywords: 20
Top 20 ranking keywords: 32
Top 100 ranking keywords: 85
Top 500 ranking keywords: 103

Current links to site: 19,100

Twitter followers: 3,804

Here is a comparison of web traffic for the first six months we worked with the client compared to the last six months. The most recent traffic includes traffic to their blog.

Months 2011	Visits	Page Views	Months 2012	Visits	Page Views
July 09	877	3364	Mar 12	1689	3349
Aug 09	953	3268	Apr 12	1755	3821
Sept 09	978	2792	May 12	1513	3107
Oct 09	1020	2881	June 12	1477	2909
Nov 09	983	3000	July 12	1788	3484
Dec 09	730	2112	Aug 12	1462	3022
TOTALS	5,541	17,417	TOTALS	9,684	19,692

 

Summary

SEO, link building and social media marketing are extremely effective in building traffic to a web site. But it takes time and you have to be willing to stick with a program.

 

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