by John Eberhard
I’ve been using the Tweet Adder software for some time now to add more followers for my own Twitter account and those of a number of my clients. It has an “auto tweet” function that allows you to set up messages that you want to go out to your Twitter followers on an automated basis.
Tweet Adder also allows you to set up an automated email message that goes out to people saying “Hey thanks for following me” when they follow you. I think that’s one of the worst cases of wasted bits and bytes in the history of computing so I’m not talking about that.
The feature I’m talking about allows you to set up automated messages to go out to all your Twitter followers. You can set up as many as you want, and then determine how many of them will go out per day.
I had never used this feature until a friend told me he was doing it and it was causing significant traffic to his web site. So I decided to give it a try, and I’ve been running automated tweets for my own account and five other accounts, for a couple of weeks. And I see after checking Google Analytics that it is starting to generate traffic.
On one of the accounts I’ve got around 40 auto tweets set up, and then it is set so that 20 of them show per day. So that way they cycle through every other day, not the same ones every day. You can also set the time between the messages so I set that at 15 minutes.
The question some people may ask is “Doesn’t that make it look like those messages are automated? Can’t people tell it is a bot doing it?” Well yeah, that’s possible. But I doubt that most people would be on Twitter long enough or frequently enough to notice that. Especially if you keep adding more messages over time so there is less frequent repetition of the messages.
So the next question would be, “What type of messages should I send out?” Always the helpful soul, I have come up with a list of the types of things you should send out.
1. Link to Articles: If you have a blog or information articles on your web site, then just write out the title of the article in quotes, then a link to the article. For the link use a URL shortener like www.goo.gl, because you only get 140 characters on Twitter. If you have lots of articles you have written, do one auto tweet for each.
2. Link to Free Reports or White Papers: If you have any free reports or white papers that you are offering, then say something like “Download my free white paper “Marketing with Social Media” http://goo.gl/Vqx6N”.
3. Links to Your Email Newsletter Signup: If you offer a free email newsletter, promote it via Twitter, with a little blurb explaining what the newsletter is about and a link to the signup page. Remember, only 140 characters.
4. Links to Videos: If you have some videos about your company on YouTube, write a short blurb about the video and include a link to it.
5. Products or Services: Do an auto tweet for each of your products or services. Write a short explanatory blurb about the product or service, then include a link to the page on your web site that is about that.
6. Testimonials: Do an auto tweet linking to your testimonials page.
7. Facebook: Ask your Twitter followers to be your Facebook friend or to like your fan page and include a link to your Facebook profile or fan page.
8. LinkedIn: Ask people to connect to you on LinkedIn.
9. Events: if you’re holding some special event like a seminar or webinar or something like that, do an auto tweet, but make sure to take it out of your list after the event is over.
That’s not meant to be a complete list, but it can definitely get you going. Then let the traffic begin. Good luck with your social media marketing.
It has an “auto tweet” function that allows you to set up messages that you want to go out to your Twitter followers on an automated basis.I think that’s one of the worst cases of wasted bits and bytes in the history of computing so I’m not talking about that.
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