34 Tips on Building Links to Your Website

by John Eberhard

1. Submit articles to article directories, including a “bio box” at the end with your website address. I see article directories getting zero comment from other so-called SEO experts and yet I have been doing them for 5 years and have seen them consistently get results in terms of building high quantity links in a short time.

1. Write optimized press releases with your targeted keywords in them and submit them to online PR sites.

1. When you submit a press release to online PR sites, submit it to several because they each have arbitrary rules about what press releases they will accept.

1. Put up a Facebook fan page, with links to all your websites and blogs. These rank highly on search engines.

1. Put up a blog and write regular articles and posts that include links back to your main website.

1. Include sidebars on your blog with links back to your main site, including links to any offers you have, books you sell, eBooks you’re giving away, etc.

1. Put up a free blog on free blogging site Wordpress.com. Write regular articles that include links back to your main website.

1. Put up a free blog on free blogging site Blogger.com. Write regular articles that include links back to your main website.

1. Put up a free blog on free blogging site Posterous.com. Write regular articles that include links back to your main website.

1. Put up a free blog on free blogging site Tumblr.com. Write regular articles that include links back to your main website.

1. Put up a free blog on free blogging site LiveJournal.com. Write regular articles that include links back to your main website.

1. Use Posterous.com and hook up all your blogs to it, then post your content to Posterous.com and it will go out to all your blogs.

1. Don’t worry about “duplicate content” penalties. This is a myth. Check what Google says if you don’t believe me.

1. Every time you post something on your blog or blogs, go to www.pingomatic.com and send a notification, called a “ping,” to all the blog search engines. If you use multiple blogs, ping for each one except Wordpress.com.

1. When you put out a press release on the online PR sites, also post it on your blog.

1. Post status updates on Facebook and Twitter that include links to interesting stuff on your website.

1. Set up accounts on social media business directories like Hotfrog.com and About.org, including a blurb on your company and links back to your website. I’ve identified 21 sites like this that are effective.

1. Start an account on LinkedIn. List your website address.

1. Start an account on MySpace. List your website address.

1. Produce a video about your company and post it on YouTube and other video sharing sites. Be sure to include your website address.

1. Ignore Google’s advice to simply put up great content on your site and wait for others to link to you. You will become old and gray before you get rich this way. You need to be more proactive than that.

1. If you have multiple websites for different businesses, figure out a logical way to have them all link to each other.

1. Take your articles and put each one up as a “lens” (basically just a page) on Squidoo.com. Include links to your website and blogs.

1. Take your articles and put each one up as a page on HubPages.com. Include one link to your website (HubPages is not as friendly to marketing as Squidoo).

1. Forget about “reciprocal linking,” where you email someone and ask them to link to you and you link to them. This used to be the primary method of link building but Google devalued this about two years ago and you get little benefit from it anymore. (Some “experts” still recommend it though).

1. Despite the fact that Google’s advice to “just put up great content and people will link to you” is pretty anti-marketing, you should still come up with great content and put it up on your site as well as plastering it far and wide.

1. Find bloggers that write about your topic and pitch them on writing something about you. Or offer to guest-write something for their blog.

1. Submit your site to directories that allow free submissions.

1. Set up accounts on bookmarking sites like Digg, Delicious, and StumbleUpon, and bookmark various pages from your site.

1. Put up a free listing on Yelp.com.

1. Avoid link farms, defined as a group of websites that all link to every other site in the group. Most of these are created with some automated setup. Link farms are considered a form of spamming by search engines. You might notice that the word “spam” has evolved to not just mean unsolicited email but anything any techie now considers bad.

1. Put up free ads on Craigslist.com.

1. In your own blog posts mention other people in your field occasionally who have stuff of interest and link to them. What goes around comes around.

1. Hire a brilliant website marketing consultant to do all or most of this website marketing stuff for you, allowing you time to get out more of your own product or service.

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